60% of App Store Apps Have Never Been Downloaded
Is it hard to believe that 60% of App Store apps have never been downloaded? It really makes you wonder how is that even possible. Even if you are a small time developer, you have to have at least one family member or friend that might be interested in downloading your app. According to analytic firm Adeven, these stats are true, and 400,000 App Store apps have never been downloaded.
Adeven believes that the number is so high because of useless app clones such as “flashlight” apps. They say that there are almost 1,900 flashlight app choices currently in the App Store. Considering a flashlight app comes built in with all new iPhones built after 2011, it’s no surprise that these apps simply do not get downloaded. Now you have to think about other apps that are on the App Store that fit the same criteria. Just useless clones that take up space and never get downloaded. For every popular game, there are many clones willing to take advantage of the misspells and people looking for a similar app.
As Adeven attempts to promote their analytics product, they have given us some more valuable information about the App Store. Only a couple thousand of the top apps get downloaded in any capacity to make an impact. That is an eye opening statement, considering how many indie developers there are in the game. What Adeven goes on to say, is that if you are not some giant company with millions in advertising budgets, don’t even bother. We believe that there is definitely a flaw with that logic, and we will continue to make apps, regardless of our marketing budget. If you make a powerful enough app, then people will start to realize the potential and they will flock.
It’s scary to think that only large app developers will be able to have any say in the market from here on out, but only time will tell what the potential will be. As we mentioned in our In App Purchase blog post, Apple is starting to get creative with the different categories that they display on their homepage. In the future, we may see Apple decide to help out the “little guy” and have featured indie apps. This is a very real possibility and would help out smaller developers get noticed without having to fight the big companies. We look forward to seeing what Apple has to offer in upcoming App Store changes.
After all, it is surprising that 60% of App Store apps have never been downloaded, but when you are provided with the content of the apps, it is understandable. As of right now, the big companies are controlling the market, leaving very little room for the smaller developers to get in on a piece of the action.
What are your thoughts on all of this? Leave a comment below, or visit our contact page to let us know what you think.