Apple is promoting apps without in app purchases
After rolling out changes in Europe, now Apple is promoting apps without in app purchases. Every week, Apple launches an update to the App Store. It just so happens that this week, they decided to have a section dedicated to the promotion of apps that do not have in app purchases. This is just a small cog in the giant wheel of foreseeable renovations that Apple has planned for the app store. This will be called the “Pay once and Play” section. It seems as of right now, there isn’t a section for “FREE” games. This makes sense, because if Apple promotes the more expensive games, they will in turn make more money.
Apple is most likely doing this as a follow up to their 2011 lawsuit with the FTC. The lawsuit ended up in a 32 million dollar settlement after children bought countless in app purchases without their parents consent. Now, if an app has any in-app purchases, you will see that the app store says “get” instead of “free”. This is to cover their ass, just in case someone wants to try and sue them again. It is also important to note that Apple requires a notification to pop up anytime someone goes to make an in app purchase. After making an in app purchase, you are allowed to make another purchase for up to 15 minutes without being asked again.
What is next for the app store?
As it is right now, there are age ranges on apps which can be controlled by parents, but those are easy to bypass. I foresee Apple putting a stranglehold on parental controls, allowing for stricter guidelines for the app store. Just as most of the apps currently in the app store, Apple is a business, and they have to make money. Having lawsuits filed against them does not help out their cause, so they must do everything in their power to avoid such lawsuits.
The app store is growing at a rapid pace, and now Apple is promoting apps without in app purchases. What are your thoughts one what is going to happen next with the app store? Do you like where it is heading, or do you think that Apple is heading down the wrong path?
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